July 23, 2014 at 2:10 p.m.

Just call it the 'No Fun League'

Editorial

No wonder they call the NFL the No Fun League.

As you probably know unless you've been living on a desert island, Indiana's beloved Indianapolis Colts are going to the Super Bowl next Sunday, facing a New Orleans Saints team led by a former Boilermaker.

In other words, there's plenty for Hoosiers to be excited about.

But just as surely as Gatorade gets dumped on a winning coach, the NFL has dumped cold water on folks who want to get too enthusiastic in rooting for their team.

Word has come down that the league will be closely monitoring advertising to make sure it gets "compensation" - also known as moolah, filthy lucre, and loot - from anyone who dares use the wrong language and who thereby intrudes upon the NFL's magic realm.

For the record, courtesy of the Hoosier State Press Association, here's the list of what advertisers should avoid:

•Super Bowl

•NFL

•Super Sunday

•Colts

•Saints

•NFL shield logo

•Super Bowl logo

•Colts or Saints logo, helmets, etc.

•AFC or NFC.

You also can't offer tickets to the game as a prize without league approval.

That pretty much covers the waterfront.

News coverage, of course, operates under different rules so those terms will be okay.

Just to be helpful, here's a list of the code language that can be used without evoking NFL ire:

•The Big game in February,

•The Big Game in Miami

•The Professional Football Championship Game

•The date of the Game (Feb. 7)

•Indianapolis v. New Orleans (but not team names)

•Go, Blue and White

•Go, Horse

•Go, Blue.

Ridiculous? You bet.

But the NFL doesn't mind looking silly as long as it's on the way to the bank. - J.R.[[In-content Ad]]
PORTLAND WEATHER

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